Short, blunt notes from doing daily homepage reads for SaaS founders. One idea per note, no fluff.
2026-07-10 The screenshot that only makes sense to you A hero screenshot proves nothing until the visitor knows what they're looking at. One line of orientation beats the cleanest UI shot on its own. 2026-07-09 The thing you build last The demo gets built last, after the energy is gone. But it's the first thing a stranger ever sees. The order you build in is the reverse of the order they experience it. 2026-07-08 When your product outgrows its pitch The product grew past its original one-liner, but the hero still sells the smaller thing. A stranger only reads the first line as who you are. 2026-07-07 The who-not-what leak Most landing pages explain what the product does just fine. The thing that quietly kills them is that a stranger can't tell who it's for.